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Pure Beauty. Refined by Theory.

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Welcome to Pure Theory Co., a refined approach to beauty rooted in simplicity, intention, and soft luxury. Where timeless beauty meets intentional makeup artistry.

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Based in Chicago and expanding to Scottsdale, Arizona with over a decade of professional experience, we specialize in luxury on-site makeup services tailored just for you. From soft-glam bridal to editorial-inspired looks, every detail is thoughtfully designed to enhance your natural beauty with precision, elegance, and ease.

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At Pure Theory Co., we believe beauty is both an art and a science, elevated through intention and refined by expertise. Our work reflects a modern, editorial aesthetic for those who value timeless elegance with a thoughtful edge.

Whether you're walking down the aisle, stepping into the spotlight, or simply embracing your everyday radiance, Pure Theory Co. delivers curated beauty rooted in minimalism, refinement, and authenticity.

 

Let’s redefine your beauty story. Flawlessly, fearlessly, and unapologetically you.

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For Special Effects Makeup inquiries please visit our Special Effects Page. We look forward to meeting you!